Whether your site is as big as ebay or a simple blog the goal is the same "connect with your visitors." Regardless of who they are or what you do, you want each interaction between your site and your visitors to instill feelings of trust, comfort and that warm fuzzy sensation called happiness.

There are many factors that influence the way visitors perceive your site. Most site owners are adept at refining their navigation and ensuring that their content is friendly and professional. What is often overlooked when developing sites is the importance of continuity of appearance. Visitors feel comfortable when there are smooth visual transitions between each of the pages of a site. Like wise nothing can make your visitors distrust the professionalism and security of your site like an abrupt visual change.